Tuesday, February 1, 2011

Research on target audience by questionnaires (Amy Batten)

We divided research between the group members. Amy Batten was to do the research on target audience- this is what she found by using questionnaires.

-Research into the 'typical' target audience for a film noir, which is 40-50.
-Can relate to the film noir movie and were brought up around the time when they were played regularly.
-The typical crime aspect of a film noir is targeted at men and the romance film noir aspect at women. 
-When looking into this further Amy realised that the pattern hasn't yet been broken and that we should look more into a film noir for our age group.

We have decided we would like to make our target audience to be between the ages of 16 to 25 as we feel these will be the people that will be watching the production when we have finished.


We wanted to find out if they know any film noir's or if they have any other conventions they would like us to add in to make it appeal to them more.
So Amy's job was to construct a questionnaire and ask 12 boys and girls aged 16-25 about what they would like to see in a film noir.

The Questionnaire Findings.

-Only 2/12 had ever seen a film noir movie before. Many had never even heard of the genre.
-(What would you like to see in a film noir targeted at your age range?) Most of them said a private detective, romance and a few said a twist to the story* *This was the reason we started with Alina (our femme fatale) being kidnapped. It wasn't an original convention for a film noir however it should appeal more to our audience.*
-(What types of emotions would you want to feel and see when watching a really good film?) The most common were suspense, fear and romance.
This is why we have added the romance between Alina and Rhiley as well as the crime. 

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